With over 20+ years of digital development experience, I am also an educator, wildlife conservationist, outdoorsman, and active community member. Work does not have to compete with life. Choosing a career that you love and want to share with your personal life is the ultimate work-life balance. I pursue knowledge, skills, and experience in my career with the same passion as I have for my personal interests. I feel that the more knowledge and experience I accumulate, the better equipped I am to successfully change and adapt as the world changes. Digital marketing is constantly changing and while the medium is digital, the content and its context are still tied to the real world. Creating successful strategies requires deep knowledge of both the real and virtual.